Your Privacy is Our Priority

We believe in complete transparency about how we collect, use, and protect your personal and biometric data.

Last updated: December 15, 2024•Effective: December 15, 2024

Privacy at a Glance

Key principles that guide our data practices

Data Protection

Military-grade encryption and SOC 2 compliance

Your Control

Full control over your data with easy opt-out options

Transparency

Clear explanations of how your data is used

Minimal Collection

We only collect what's necessary for our services

Information We Collect

Personal Information

Name, email address, and contact information when you register
Age and location for demographic analysis
Gaming preferences and experience level
Device information including smartwatch model and specifications

Biometric Data

Heart rate and heart rate variability from your smartwatch
Activity levels and movement patterns during gameplay
Stress indicators and physiological responses
Sleep patterns and recovery metrics (when available)

Gaming Data

Gameplay sessions, duration, and performance metrics
In-game behavior patterns and decision-making data
Feedback and survey responses
Technical performance data and error logs

How We Use Your Data

Research and Development

Improve our emotion detection algorithms and AI models
Develop new features for emotionally intelligent gaming
Conduct research on player engagement and wellbeing
Create anonymized datasets for academic research partnerships

Service Provision

Provide personalized gaming experiences adapted to your emotional state
Optimize game difficulty and pacing in real-time
Generate insights and reports about your gaming patterns
Deliver customer support and technical assistance

Communication

Send you updates about our services and new features
Provide important security and privacy notifications
Share research findings and industry insights (with your consent)
Respond to your inquiries and feedback

Data Protection & Security

Encryption & Storage

All biometric data is encrypted both in transit and at rest using AES-256 encryption
Data is stored on secure, SOC 2 compliant cloud infrastructure
Access to personal data is restricted to authorized personnel only
Regular security audits and penetration testing are conducted

Data Minimization

We only collect data that is necessary for our services
Biometric data is processed in real-time and only stored when necessary
Personal identifiers are separated from biometric data where possible
Data retention periods are clearly defined and strictly enforced

Access Controls

Multi-factor authentication required for all system access
Role-based access controls limit data exposure
All data access is logged and monitored
Regular access reviews and permission audits

Your Rights & Controls

Data Access & Portability

Request a copy of all personal data we hold about you
Export your gaming data and biometric insights
Receive data in a structured, machine-readable format
Transfer your data to another service provider

Data Control

Opt-out of biometric data collection at any time
Delete your account and all associated data
Modify your privacy preferences and consent settings
Pause data collection temporarily while retaining your account

Transparency

View detailed logs of how your data has been used
Receive notifications before any changes to data processing
Access clear explanations of our AI algorithms and decision-making
Request human review of automated decisions affecting you

Data Sharing & Disclosure

Third-Party Services

Cloud infrastructure providers (AWS, Google Cloud) for secure data storage
Analytics services for aggregated, anonymized usage statistics
Customer support platforms for service delivery
Payment processors for subscription and billing management

Research Partnerships

Academic institutions for peer-reviewed research (anonymized data only)
Healthcare organizations for wellness gaming studies (with explicit consent)
Game developers for industry insights (aggregated data only)
Regulatory bodies when required by law or for safety purposes

Legal Requirements

Law enforcement when required by valid legal process
Regulatory authorities for compliance and safety investigations
Legal proceedings where disclosure is necessary for our defense
Emergency situations to prevent harm to individuals

Data Retention & Deletion

Retention Periods

Active account data: Retained while your account is active
Biometric data: Automatically deleted after 2 years of inactivity
Research data: Anonymized and retained for up to 7 years for longitudinal studies
Legal compliance data: Retained as required by applicable laws

Deletion Process

Account deletion removes all personal identifiers within 30 days
Biometric data is securely wiped from all systems and backups
Anonymized research data may be retained for scientific purposes
You will receive confirmation once deletion is complete

Data Minimization

Regular automated deletion of unnecessary temporary data
Periodic review and purging of outdated information
Compression and anonymization of historical data where possible
Clear policies for data lifecycle management

Questions About Your Privacy?

We're here to help. Contact our privacy team for any questions or concerns.

Email Us

privacy@immersely.ai

Data Requests

Request, modify, or delete your data

Security Issues

security@immersely.ai

Your Rights Under GDPR & CCPA

As a user, you have the right to access, rectify, erase, restrict processing, data portability, and object to processing of your personal data. You also have the right to withdraw consent at any time and lodge a complaint with supervisory authorities.